Leveraging our solid relationships around the world gives us the ability to create unique opportunities in pharmaceuticals and other regulated industries. Our strong cooperation with key authorities and key industry opinion leaders in emerging markets allows us visibility into the intricacies of ever changing market conditions. Therefore, our global scope of resources and contacts allow us to uniquely build, develop, and nurture mutually beneficial relationships within emerging markets.


We align ourselves with like-minded partners therefore, hard work, open communication, and synergy are key principles that we look for in all of our relationships. Together we hope to achieve the next milestone in the 21st century for the pharma industry. Thus, our desire is that with outstanding partnerships together we may improve patient’s access to quality treatments and in turn improving quality of life.


Our extensive experience working within emerging markets allows us to rapidly analyze and tailor our approach to meet the needs of our partners and betterserve our patients. In addition, we offer strategic planning strategies and strong know how within these volatile markets. A vital aspect of our methodology includes managing expectations and delivering results that are measurable and sustainable to our partners. For patients our aim is to offer differentiated health solutions and accessible care.



The achievements of Tuygan Goeker can be seen well beyond the Board Room. After 35 years with F. Hoffmann La Roche where he held several senior executive positions. During his tenure, he led the strategic marketing of Oncology/Virology/Anti-Infective units globally. Thereafter, he expanded his areas of responsibility to Pharma Operational Head and Chairman for 110 countries in Central and Eastern Europe, Central Asia, Indian subcontinent, Middle East and Africa. In addition to the above duties, he designed and built the worldwide Emerging Markets Strategies for FHLR from 2008 to 2013.
1976Ministry of Health Turkey
1978Enters Hofman L. Roche’s
1985VP, Medical & Marketing Director Roche Turkey
1990VP, Global Head of Strategic Marketing Anti- Infectives Roche
1993VP, Global Head of Strategic Marketing of Oncology & Virology

Coverage: 17 Countries

Pharma Commercial Operations Director; Central and Eastern Europe Coverage: 17 Countries

Coverage: 72 Countries

Regional Director of Central and Eastern Europe, Middle East, Africa & Indian Subcontinent (CEMEAI) Coverage: 72 COUNTRIES

Coverage: 110 Countries

Global Emerging Markets Strategy Head & CEMEAI commercial operations director Coverage: 110 Countries
2014President of TR-Pharm


Hurdnerstr. 119, 8640 Hurden, Switzerland

+41 43 311 52 52


Legal Statement

While IDEOGEN is making great efforts to include accurate and up-to-date information, we make no representations or warranties, express or implied, as to the accuracy or completeness of the information provided on this Website and disclaim any liability for the use of this site or any site linked to it. IDEOGEN may change this site at any time without notice but does not assume any responsibility to update it. All users agree that all access and use of this Website and on any Website linked to from this site and the content thereof is at their own risk. Neither IDEOGEN nor any other party involved in creating, producing or delivering this Website or on any Website linked to from this site shall be liable in any manner whatsoever for any direct, incidental, consequential, indirect or punitive damages arising out of your access, use or inability to use this Website or any Website linked to from this site, or any errors or omissions in the content thereof.

No offer and no solicitation:

The information provided on this Website does not constitute an offer of or solicitation for the purchase or disposal of, trading or any transaction in any IDEOGEN securities. Investors must not rely on this information for investment decisions.

Forward-looking information:

This page may contain forward-looking information. Such information is subject to a variety of significant uncertainties, including scientific, business, economic and financial factors, and therefore actual results may differ significantly from those presented.

Privacy Policy

  Thank you for visiting IDEOGEN AG website or interacting with us via e-mail. At IDEOGEN, we understand that protecting the privacy of visitors to our Web site is very important and that information about your health is particularly sensitive. That’s why we have taken the necessary steps to meet worldwide data privacy requirements. As IDEOGEN, we understand that protecting the privacy of visitors to our Web site is very important and that information about your health is particularly sensitive. That’s why we have taken the necessary steps to meet worldwide data privacy requirements. We only collect personally identifiable information about you if you choose to give it to us. We do not share any of your personally identifiable information with third parties for their own marketing use unless you explicitly give us permission to do so. Please review this Privacy Statement to learn more about how we collect, use, share and protect information online.

Information Collected

There are two general methods that IDEOGEN uses to collect information from you online,

Information We Get:

Personal identifiable information: You can visit our Web sites without providing any personal information. We may collect your personally identifiable information (such as name, address, telephone number, e-mail address or other identifying information) only when you choose to submit it to us. We may also collect health information about you that you provide by responding to our questions or surveys.

Aggregate information:

In some cases we also remove personal identifiers from data you provide to us and maintain it in aggregate form. We may combine this data with other information to produce anonymous, aggregated statistical information (e.g. number of visitors, originating domain name of the Internet Service Provider), helpful to us in improving our products and services.

Automatically Collected Information:

We and some third party providers we work with automatically receive certain types of information whenever you interact with us on our sites and in some e-mails we may send each other. Automatic technologies and services we use may include, for example, Web server logs/IP* addresses, cookies**, and third party application and content tools.

*Web Server Logs/IP Addresses:

An IP address is a number assigned to your computer whenever you access the Internet. All computer identification on the Internet is conducted with IP addresses, which allow computers and servers to recognize and communicate with each other. IDEOGEN may collect IP addresses to conduct system administration and report aggregate information to affiliates, business partners and/or vendors to conduct site analysis and Web site performance review.


A cookie is a piece of information that is placed automatically on your computer’s hard drive when you access certain Web sites. The cookie uniquely identifies your browser to the server. Cookies allow us to store information on the server to help make the Web experience better for you and to conduct site analysis and Web site performance review. Most Web browsers are set up to accept cookies, although you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. Note, however, that some portions of our sites may not work properly if you refuse cookies.


IDEOGEN uses technology and security precautions, rules and other procedures to protect your personal information from unauthorized access, improper use, disclosure, loss or destruction. To ensure the confidentiality of your information, IDEOGEN uses also industry standard firewalls and password protection. It is, however, your personal responsibility to ensure that the computer you are using is adequately secured and protected against malicious software, such as trojans, computer viruses and worm programs. You are aware of the fact that without adequate security measures (e.g. secure web browser configuration, up-to-date antivirus software, personal firewall software, no usage of software from dubious sources) there is a risk that the data and passwords you use to protect access to your data, could be disclosed to unauthorized third parties.

Use of Data:

IDEOGEN including the subsidiaries, divisions and groups worldwide and/or the companies we hire to perform services on our behalf will use any personally identifiable information you choose to give us to comply with your requests. We will retain control of and responsibility for the use of this information. Some of this data may be stored or processed at computers located in other jurisdictions, whose data protection laws may differ from the jurisdiction in which you live. In such cases, we will ensure that appropriate protections are in place to require the data processor in that country to maintain protections on the data that are equivalent to those that apply in the country in which you live.

Data Sharing and Transfer:

No Third-Party Direct Marketing Use: We will not sell or otherwise transfer the personally identifiable information you provide to us at our Web sites to any third parties for their own direct marketing use unless we provide clear notice to you and obtain your explicit consent for your data to be shared in this manner.

Google Analytics:

IDEOGEN Website may use Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States . Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however, as mentioned above please note that if you do this you may not be able to use the full functionality of IDEOGEN website. By using IDEOGEN website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Links to Other Sites:

Our sites contain links to a number of Web sites that may offer useful information to our visitors. This Privacy Statement does not apply to those sites, and we recommend communicating to them directly for information on their privacy policies.

Privacy Statement for Children:

Our Web sites are directed at an adult audience. We do not collect any personally identifiable information from anyone we know to be under the age of 13 without the prior, verifiable consent of his or her legal representative. Such legal representative has the right, upon request, to view the information provided by the child and/or to require that it be deleted.

Note to Users of Business or Professional Web Sites:

If you have a business or professional relationship with IDEOGEN, we may use information you submit on our sites, including sites intended specifically for business and professional users, to fulfill your requests and develop our business relationship with you and the entities you represent. We may also share such information with third parties acting on our behalf.